GAP Marketing Group was founded on 4 principles:

Innovation, Integration, Automation and Syndication

Innovation – Marketing is like music. There are a limited number of notes, but it is the unique arrangement of those notes and timing that turns them into a symphony. GAP Marketing Group uses the most innovative and effective tools and approaches, assembles them into a continuous process, and executes them flawlessly, for results that are usually 3-10 times better than the "old" ways. If you are simply looking for more of the same, we are probably not your first choice. But if you want something new and different (and better) we should talk.

Integration – Marketing and sales are a single continuous process. The three phases of the customer generation lifecycle can be defined as Create, Close and Care, and each requires its own disciplined steps. But the steps should link together to form a single continuous process. At GAP, we don't provide idealistic strategies that take eons to implement. We can't because we will implement the plans for you – in a totally self contained close loop, complete with detailed reporting on every prospect's activity. The steps in our campaigns are integrated with one another to provide efficiency and results.

Automation – Our approach is not disruptive and time consuming. We meld with and complement your current sales and marketing strategies. Automated follow upWe can provide the entire process and run it We will track and report results at every step, from the list to the sale, and beyond and report it to you so you know immediately what works and what doesn't, then make data based changes. We promote awareness and can capture interested prospects when they become interested in your message. We know who they are and report to you on each individual.

Syndication – If you are a manufacturer or a franchisor and sell through independent outlets, you now have a mechanism to provide exceptionally effective campaigns to all of your outlets in a manner unlike ever before, and at a very low cost. Syndication allows each outlet to better utilize your marketing assets like web, emails, direct mails, and brochures, with their localized branding. Create once, use many, and use local. You have more control of the message and the focus, better follow up and better results.